We're building the ops layer for e-commerce.

The team behind Hyperfocus has spent years in the trenches — running brands, managing agencies, and drowning in the same spreadsheets you are.

The Problem We Lived

We ran e-commerce brands across Amazon, TikTok Shop, Shopify, and wholesale. We thought we knew our numbers.

We didn't.

Every week, we'd spend hours reconciling data from five different platforms. Building the same reports. Updating the same spreadsheets. And still not being sure what our actual profit was.

When we looked for tools to help, we found plenty that showed us more data. But none that actually answered the question: "What should I do?"

So we built Hyperfocus.

What We Believe

Operators deserve better tools.
The people running the day-to-day shouldn't need a data science degree to understand their business.

Multi-channel is the future.
The best brands sell everywhere. Their tools should work everywhere too.

AI changes everything.
But only if it's invisible. The best AI disappears into the product.

Backed By

Supported by operators and investors who've built category-defining companies.

Coming out of stealth. More details soon.

Join Us

We're a small team building something big. If you're obsessed with product craft, e-commerce operations, or making complex things simple — we'd love to hear from you.

Want to be part of the journey?