The Hyperfocus Manifesto
E-commerce tools are broken.
They show you charts that don't answer questions.
Reports you have to decode.
Dashboards that need other dashboards to explain them.
You're running a business, not taking a data science course.
We believe in a different approach.
1. Software should do the thinking
You shouldn't have to figure out what a chart means. The software should tell you — in plain English — what's happening, why it matters, and what to do about it.
2. One number is better than ten
We obsess over removing clutter. Every metric we show has to earn its place. If it doesn't change how you make decisions, it doesn't belong.
3. Profit is the only metric that matters
Revenue is vanity. Profit is sanity. We built Hyperfocus from the ground up around contribution margin — what you actually keep after all the fees, costs, and chaos.
4. Multi-channel is the new normal
Amazon. TikTok Shop. Shopify. Wholesale. Most tools handle one well and bolt on the rest. We treat every channel as a first-class citizen with the same methodology — so you can finally compare apples to apples.
5. AI should be invisible
We use AI everywhere — but you shouldn't have to think about it. No prompt engineering. No "ask the chatbot." The intelligence is baked into the product. It just works.
6. Speed matters
Every click that isn't necessary is a failure on our part. Every second you wait for a report is time stolen from growing your business.
We're building Hyperfocus for the operators.
The founders who check their numbers at 6am.
The agencies juggling 30 brands.
The finance leads buried in spreadsheets.
You don't need more data. You need fewer decisions that require thinking.
That's what we're here to build.