TikTok says "8% platform fee."
Reality:
├── Platform fee: 8%
├── Affiliate commission: 15-25%
├── Payment processing: 2%
├── Shipping subsidy clawback: varies
├── Samples you sent: $$
└── Returns: $$
Your true take rate? 30-45%.
Most TikTok sellers are shocked when they see the real number.
Example Insight:
"You sent samples to 23 creators this month.
8 never posted.
Cost: $640 in product, $0 return.
Consider: Require content commitment before shipping."
Track Every Creator's True ROI
@beauty.finds
+166%Keep
@skincare.daily
+162%Keep
@deals.queen
+96%Keep
@review.pro
-16%Pause
@lifestyle.jane
-65%Pause